Riel Day at AEON Mall

As part of the 39th anniversary of the re-introduction of the Khmer riel, Prince Bank Plc. participated and jointly sponsored riel Day—a public event that brought awareness and encouraged the use of Cambodia’s currency. The Riel is more than just an issue of national identity and pride: promoting its use will contribute to a more promising outlook of the country’s economic stability, which contributes to Cambodia’s economic competitiveness. Additionally, an increase in the use of the riel will allow the National Bank of Cambodia to manage monetary policies more effectively.

During the event, an exhibition was organized to highlight the history and development of the riel to promote its importance and use.

Representatives from ministries, banking and financial institutions, enterprises, research institutes, and universities were present and an estimated attendance of approximately 350 participants was expected.